Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 1384

Do Marketers Still Care About Brand Safety on YouTube and CTV?

$
0
0
With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of...

Viewing all articles
Browse latest Browse all 1384

Trending Articles