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Beyond Brat: The Trend + Brand Product Formula Is No Longer Enough

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Earlier this year, restaurant critic Pete Wells excused himself from the table after 12 years. In his last essay for The New York Times, he painted a bleak portrait of a hyper-optimized restaurant industry and dining culture devoid of personal exchanges, humanity, and friction. Wells also took issue with the rise of TikTok "foodfluencers," where...

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