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TikTok Changed How Americans Shop. Brands Will Need to Fill the Engagement Void

By any metric, ByteDance's TikTok is nothing less than a phenomenal success. Launching abroad in 2016, then stateside in 2018--a latecomer to the social media platform landscape, in fact--its current 1.8 billion monthly active users (MAU) make it the fifth-largest social media platform worldwide, and by some reports the most engaging platform as measured by...

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