T-Mobile Snags Location-Based Ad Firm Blis for $175M, Boosting Adtech Stack
Telecoms giant T-Mobile on Wednesday announced that it closed a deal on Monday to acquire Blis, an adtech company specializing in location-based advertising, for approximately $175 million in cash....
View ArticleA+E Networks Reveals New Name and Rebrands Ad Sales Team
With its new name, A+E officially says, "Hello, world!" Today, slightly ahead of the company's virtual upfront event, A+E Networks announced it's changing its name to A+E Global Media. According to the...
View ArticleDisney Announces Layoffs at ABC News and Disney Entertainment Networks
The Walt Disney Company announced layoffs on Wednesday at ABC News Group and Disney Entertainment Network. According to sources familiar with the matter, the cuts will impact nearly 200 employees or...
View ArticleWPP Makes Next Big AI Bet With Investment in Stability AI
WPP is deepening its artificial intelligence toolset and making a strategic move into generative AI with a stake in Stability AI. The holding company's investment in Stability AI is meant to deepen...
View ArticleSid Lee Promotes Marie-Lise Campeau to Global CEO
Marie-Lise Campeau, who has been global chief operating officer at creative agency Sid Lee since last October, has been promoted to global CEO. She succeeds Patrick McDaniel, who had been serving as...
View ArticleExclusive: MSNBC’s Eugene Daniels to Give Commencement Speech at Alma Mater
Just like Rodney Dangerfield, Eugene Daniels is heading back to school. TVNewser can exclusive reveal that the former White House correspondent for Politico and MSNBC's newly-announced senior...
View ArticleOMD Taps Publicis Execs As Chief Investment Officer Kelly Metz Exits
Omnicom Media Group (OMG) agency OMD has announced two new additions to its C-suite: Dan Rolli as chief investment officer (CIO) and Kim Einan as chief strategy officer (CSO). Both execs join from long...
View ArticleSesame Workshop Announces Layoffs With Sesame Street Still Searching for New...
Sesame Workshop is making cuts to its staff, the nonprofit organization confirmed on Wednesday. However, the number of employees affected wasn't disclosed. The news comes as the group's flagship show,...
View ArticleMegan Barron Joins NVE Experience Agency As First Chief Operating Officer
NVE Experience Agency named Megan Barron chief operating officer, a new role at the experiential agency which also encompasses leading innovation. Barron joins from Interpublic Group-owned agency Jack...
View ArticleNBC Philadelphia Hires Two Reporters
Lili Zheng and Neil Fischer have joined NBC owned Philadelphia station WCAU as full-time, general assignment reporters. Zheng started on March 3 as a weekend reporter. Fischer has been working as a...
View ArticleFormer KENS Anchor Clarke Romo Reveals Her Progress After Brain Injury
KENS San Antonio anchor Clarke Finney Romo suffered a hypoxic brain injury more than a year ago. In January 2024, she told viewers her injury meant that she had to "relearn everything." She recently...
View ArticleNexstar Wants Female Erie Anchor’s Lawsuit Thrown Out, Said Salary Difference...
Last month, Jennifer Mobilia sued Nexstar owned Erie station WJET claiming she was paid less than her male counterparts. Parent company Nexstar Media Inc., denies the claim and wants a judge to dismiss...
View ArticleWhy Alexis Ohanian and Alex Morgan Back Media Distribution Platform ScorePlay
With player and team content increasingly comprising some of the best sports marketing options that leagues and their brand partners can ask for, media platform ScorePlay is courting as many teammates...
View ArticleNew Research Reveals 3 Insights Shaping CTV Media Buys
Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance marketing tool, according to a new report from Samsung Ads. In the...
View ArticleIs the Hyper-Growth of Retail Media in Violation of Robinson–Patman?
Anyone familiar with the world of retail understands that change is constant. In today's commerce landscape, the Robinson-Patman Act (RPA), also known as the Anti-Price Discrimination Act, has been...
View ArticleGSD&M’s Duff Stewart Succeeded By Lee Newman
Longtime executive Duff Stewart will step down as chief executive (CEO) of GSD&M after 35 years at the agency, handing the reins to president Lee Newman, ADWEEK can exclusively share. Stewart will...
View ArticleDavid’s Bridal Elevates Marketing Vet Kelly Cook to CEO
David's Bridal has elevated marketing leader Kelly Cook to chief executive officer (CEO). Cook made the announcement yesterday on her LinkedIn page. "Today marks a significant milestone for both...
View ArticleRevolving Door Roundup: Chris Cillizza Joins NewsNation
NewsNation Addition: Chris Cillizza is coming aboard NewsNation as a contributor. The former CNN political commentator and editor-at-large made his network debut on Wednesday's edition of On Balance...
View ArticleTrump Hints at Extension of TikTok Deadline
The April 5 deadline to decide TikTok's U.S. fate may not be set in stone. While speaking with reporters in the Oval Office on March 6, President Donald Trump indicated that he would extend the...
View ArticleDemocratic Senators Sound Alarm Over Musk’s Influence in Pushing Brands Back...
As Elon Musk's influence in Washington, D.C., continues to grow, large brands have restarted or bumped up ad spend on X, and five Democratic senators expressed concern that this trend is no...
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