As Economic Challenges Persist, Your Brand Can Still Innovate
Limiting your competitive analysis limits your understanding of potential threats—a mistake you can’t afford to make.
View ArticleFormula E Fortunes Ramp Up With New Media and Sponsor Deals
Formula E's fortunes make the turn with media and sponsor deals as the electric circuit rolls into Miami with creators including Brooklyn Beckham, an AI-driven Google Cloud deal, and a 35% spike in...
View ArticleWeek of March 24 Cable News Ratings: MSNBC and CNN Record Primetime...
Fox News was still the most-watched cable news network but suffered week-to-week gains during both dayparts.
View ArticleQVC Launches First 24/7 Live Shopping Streams on TikTok
The stream will feature QVC and HSN products and talent.
View ArticleCinemaCon 2025: Warner Bros. Hard Launches the ‘Summer of Superman’
An extended interview with the cast took the place of an extensive footage presentation.
View ArticleFAA Allows Sinclair to Fly Drones Over People and Moving Vehicles Without a...
This makes Sinclair the first broadcast company to be allowed to do so
View ArticleHere are the Cable News Ratings for March 2025
Fox News finished March with 95 of the top 100 cable telecasts.
View ArticleHere Are All the Companies Reportedly in the Running To Buy TikTok Ahead of...
"It does not feel like these are serious bids for TikTok," said David Arslanian, managing director of Progress Partners.
View ArticleVisa Joins Bidding to Replace Mastercard as Apple Card Payments Network
The payment network company is offering an upfront payment of nearly $100 million.
View ArticleWorld of Hyatt Selects Assembly as Media AOR
World of Hyatt, the hotel chain’s guest loyalty program, has selected Assembly as its media agency of record (AOR), it exclusively told ADWEEK.The agency will focus on growing awareness, increasing […]
View ArticleWPP Acquires InfoSum to Enhance Data and AI Offerings
The acquisition, the terms of which were not disclosed, represents a bold push to enhance the holdco's AI stack.
View ArticleTikTok CPMs Dropped During US Ban Extension
During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.
View ArticleCinemaCon 2025: Amazon MGM Has Big Plans for Movie Theaters
Amazon plans to release 14 films in theaters in 2026, from a Ryan Gosling sci-fi film to Masters of the Universe.
View ArticleFox Inks Deal With Sargento for National Grilled Cheese Month
The integration will drive viewers to its Bite on Fox platform
View ArticleToo Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at...
Reports of overcrowding, employees working from waiting room chairs, and a fridge full of milk marked WPP's first day back to the office.
View ArticlePete Davidson is Spoken For Again—But This Time, By Verizon
Move over Reformation—Verizon and Pete Davidson have gotten serious.The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program.The program...
View ArticleEnter ADWEEK’s 2025 Media Plan of the Year Awards Before the Final...
Get your submissions in by April 21.
View ArticleFinal Deadline for ADWEEK’s 2025 Agency All-Stars Is Approaching
Submissions are due by April 21.
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