The Cost of Cultural Ignorance: How Brands Can Get It Right
In the unfolding narrative of advertising's cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of...
View ArticleTerrifier 3 Tops Box Office With $18M, Joker: Folie à Deux Collapses With...
Terrifier 3 slashed its way to No. 1 in North America, collecting a stellar $18.3 million from 2,514 theaters in its opening weekend. It's a huge start for the ultra-gory, independently made,...
View ArticleTrump Campaign Worked With X to Keep Leaked J.D. Vance File Off Platform
Former President Donald Trump's presidential campaign worked with X to prevent information about Sen. J.D. Vance (R-Ohio) from being posted on the social media platform--a move that resulted in Ken...
View ArticleTwo Oklahoma Stations Get New Choppers
Griffin Media has replaced one of its two helicopters, which was destroyed by a tornado, with a state-of-the-art replacement. More than a year after a tornado destroyed both helicopters for Griffin...
View ArticleHannah Rahner Named Weekday AM Meteorologist at WBTW in Myrtle Beach
Hannah Rahner has been promoted to weekday morning meteorologist for Myrtle Beach, S.C. CBS affiliate WBTW. The station also announced that James Hopkins will leave the station after ten years. For the...
View Article4 Ways to Mitigate Bias in AI and Close the Diversity Deficit
Feed a prompt to an AI image generator and you're bound to encounter an insidious pattern: Do the people look ... too stunning? Perhaps even wanton? Gender, race, body type, nationality,...
View ArticleThe Current State of TV Streaming: Great Stories vs. Instant Virality
You've found a new show. It feels made for you. It's well written, the cast is phenomenal, and you can't wait to see where Season 2 goes. The show's only been out for about two months, but you see news...
View ArticleWhere Viewers Watched Coverage of Hurricane Milton
Hurricane Milton's landfall on Florida's west coast occurred on Wednesday night, and viewers were glued in to witness its ferocity as the cable news networks offered blanket coverage of the storm. The...
View ArticleHow AI Use Evolved at Companies in 3 Diverse Sectors
With artificial intelligence continuing to advance, the industry is starting to move from the "robots are coming for our jobs" to acceptance. AI platform Brand.AI sponsored a group chat at ADWEEK House...
View ArticleGenius Sports Joins Los Angeles Rams and Verizon to Blitz Fans With Data
Genius Sports and the Los Angeles Rams know that just because you have fans in your building on game day doesn't mean you have their undivided attention. The growth of fantasy sports, gambling,...
View ArticleFox News’ Bret Baier to Interview Vice President Kamala Harris
Fox News announced on Monday that Vice President Kamala Harris would sit down for an interview with its chief political anchor, Bret Baier, on Wednesday, Oct. 16, at 6 p.m. ET. This will be the...
View ArticleGo Inside Jimmy Fallon’s Tonightmares… If You Dare
This spooky season, there's something scarier at Rockefeller Center than a Jenna Maroney-hosted Halloween party. The iconic Manhattan location is hosting Jimmy Fallon's Tonightmares, The Tonight Show...
View ArticleHow McCafé At Home Worked With Puerto Rican Artist Lunay
McCafe At Home teamed up with Puerto Rican reggaeton artist Lunay on a campaign that shows how brands are increasingly looking to reach Hispanic and Latinx consumers through social media. Coffee is a...
View ArticleMint Mobile Tops List of Brands Seeing a Boost in Ad Awareness
People are noticing Mint Mobile's paid media more than they did earlier this year. When asked throughout July, August, and September if they recalled seeing or hearing one of the budget-friendly...
View ArticleWhat Unilever’s Agreement With X Could Mean for the Remaining Advertisers in...
In a dramatic turn of events within the X versus advertisers lawsuit, Unilever has been removed from the lawsuit after coming to an agreement with X. For context, earlier this year, Elon Musk's X...
View ArticleOvernight Cable News Ratings for Oct. 7-10: Hurricane Milton Drives Viewers...
Monday, Oct. 7 At the top of the week, Fox News' The Five wins in primetime total viewers, while Jesse Watters Primetime wins the demo. Meanwhile, The Last Word with Lawrence O'Donnell was MSNBC's...
View ArticleWeek of October 7 Morning News Ratings: GMA Widens Total Viewer Lead Over Today
ABC News' Good Morning America widened its total viewer gap over NBC News' Today as it remained in the top spot for the third week in a row. Meanwhile, Today stayed ahead of its rival in the...
View ArticleJohn Humphries to Retire as GM of WYFF
John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in...
View ArticleWeek of October 7 Evening News Ratings: All Three Networks See Week-to-Week...
Talk about a hat trick. ABC News, NBC News, and CBS News all saw gains in total viewers and in the advertiser-coveted Adults 25-54 demo for the week October 7. As with the morning shows, Hurricane...
View ArticleRobin Arzón Talks Sports, Swagger and the Importance of Speaking Spanish
Before she was a New York Times bestselling author, a top-ranked Peloton instructor, and one of Time magazine's 2023 Latino Leaders, Robin Arzon was very much in a different part of the job market,...
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