Three Offices Unite to Form West BBDO
BBDO has merged its Los Angeles, San Francisco, and Dallas, TX offices under the name West BBDO.
View ArticleHow to Build a Minecraft Movie Marketing Campaign
Minecraft is the latest property to ride the wave of video game adaptations.
View ArticleAs Economic Challenges Persist, Your Brand Can Still Innovate
Limiting your competitive analysis limits your understanding of potential threats—a mistake you can’t afford to make.
View ArticleFormula E Fortunes Ramp Up With New Media and Sponsor Deals
Formula E's fortunes make the turn with media and sponsor deals as the electric circuit rolls into Miami with creators including Brooklyn Beckham, an AI-driven Google Cloud deal, and a 35% spike in...
View ArticleWeek of March 24 Cable News Ratings: MSNBC and CNN Record Primetime...
Fox News was still the most-watched cable news network but suffered week-to-week gains during both dayparts.
View ArticleQVC Launches First 24/7 Live Shopping Streams on TikTok
The stream will feature QVC and HSN products and talent.
View ArticleCinemaCon 2025: Warner Bros. Hard Launches the ‘Summer of Superman’
An extended interview with the cast took the place of an extensive footage presentation.
View ArticleFAA Allows Sinclair to Fly Drones Over People and Moving Vehicles Without a...
This makes Sinclair the first broadcast company to be allowed to do so
View ArticleHere are the Cable News Ratings for March 2025
Fox News finished March with 95 of the top 100 cable telecasts.
View ArticleHere Are All the Companies Reportedly in the Running To Buy TikTok Ahead of...
"It does not feel like these are serious bids for TikTok," said David Arslanian, managing director of Progress Partners.
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