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Jcpenney Gets All Patriotic With Its New Logo
Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and commitment to treat...
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Ad of the Day: JCPenney
JCPenney wants to keep it simple. The retail giant is out with a string of ads from one of its new agencies, Peterson Milla Hooks, espousing its promise to offer "fair and square" prices (a pun on its...
View ArticleABC Sells Out Oscars
On the heels of NBC’s lucrative Super Bowl sell-off, ABC has moved the last remaining advertising inventory in its 84th annual Academy Awards broadcast. Speaking to investors during the Walt Disney...
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JCPenney Rolling Out the Red Carpet for Ellen DeGeneres
Say it loud and proud, JCPenney: Change, it is a-comin'! The retailer won a lot of fans lately by sticking up for its new spokeswoman, Ellen DeGeneres, in the face of a ridiculously misguided protest...
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Group Targets JCPenney Again, This Time Over Lesbians in Catalog
Memo to One Million Moms: Timing is everything. The conservative group, a unit of the American Family Association, is once again taking aim at JCPenney. Not content with being slapped down by the...
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JCPenney Hits Back at Anti-Gay Critics With 2 Dads in Father's Day Ad
Earlier this month, the anti-gay group One Million Moms (which has substantially less than 1 million members) called for a boycott of JCPenney after it featured some lesbians in its catalog. The...
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The Demise of the Doofus Dad in Ads
Picture it: A dad strolls down Main Street. His wide-eyed, 10-month-old daughter, perched in her stroller, giggles and coos. It’s a fall day—not too hot, not too cold. Yet a stranger stops the dad,...
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5 Brands Testing Foursquare's New Ads
Time to look in on how Foursquare’s numerous brand partners are testing "promoted updates,” the geo-social platform’s first-ever advertising product that was launched last week. We’ve got examples...
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'Cosmo,' Now at a JCPenney Near You
Cosmopolitan is now offering another way for women to get in touch with their sexy sides, although it’s teamed up with a decidedly unsexy partner to do so. The Hearst Magazines juggernaut launched a...
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Expedia Travels to New Territory
Earlier this month, Expedia launched “Find Your Understanding,” a 3:20-minute film about Artie Goldstein, a retired business owner who struggles to come to terms with his daughter’s decision to marry...
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Black Friday Drives RTB Up the Funnel
It’s not surprising that demand for display ad inventory would spike ahead of and on two of the biggest shopping days of the year, Black Friday and Cyber Monday. But usually that demand would be...
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Ellen's Elves Ad for JCPenney Gets Added Bonus of a Protest
Ellen DeGeneres lets all sorts of groan-inducing, size-based bon mots innocently fly as she exhorts Santa's elves to make more toys for a seasonal giveaway contest in this JCPenney spot. But the...
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Top 10 Commercials of the Week: Dec. 7-14
This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports...
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The One Product Martha Stewart Will Not Put Her Name On
The founder of Martha Stewart Living Omnimedia also chats about being a global mother figure, her hipster following—and the one product she’ll never put her name on.Macy’s and JCPenney are battling...
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Get the Perfect Clothing Fit With a Digital Sizing Booth
A bastion of fashion since 1860, Bloomingdale’s might not be the first place that comes to mind for a high-tech shopping experience. But that’s likely to change with the department store’s...
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Univision Takes Its Bilingual Video Platform to Mobile
Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands...
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The Terrifying Slowdown for New Creative Business
The quiet is deafening. Where are the creative new-business opportunities out there? While media reviews continue apace, significant creative-only reviews have been relatively scarce this year in what...
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JCPenney's Brutally Honest New Ad: 'It's No Secret' That You Hate Us
JCPenney is looking to bounce back from an absolutely wretched 2012, when it shed customers at an astonishing rate. But first, it wants to say sorry. In this admirably honest new commercial—the first...
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JCPenney Says Thanks for Coming Back, but Isn't It a Little Soon for a...
Is JCPenney stocking up on slacks with extra room in the crotch? I'm inclined to think so, judging from its ballsy move of releasing a feel-good commercial from Young & Rubicam thanking consumers...
View ArticleJCPenney One of 10 Brands Predicted to Die in Next Year
As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated...
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