Clik here to view.
Unable to Catch a Break, JCPenney Puts Up Billboard Showing Tea Kettle That...
Poor JCPenney. The retailer, which lost gobs of money last year and could very well die this year, simply cannot catch a break. This time it put up a seemingly harmless billboard in California. But...
View ArticleClik here to view.
David & Goliath Hires New Planning Head
David & Goliath has hired JCPenney and Wieden + Kennedy alum Seema Miller as its new executive director, head of planning. Miller, who started July 9, reports to founder and CCO David Angelo. She...
View ArticleClik here to view.
Ad of the Day: JCPenney's Precocious Fashionista Gets Sassy for Back to School
Anyone with even the slightest memory of his or her childhood is sure to recall the suffocating pressure that came with picking an outfit for the first day of school. Choose the perfect ensemble and...
View ArticleOMD's Final Front Brings Together Brands and New Original Content
They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event...
View ArticleClik here to view.
JCPenney Switches Creative Agencies Yet Again
That was fast. Six months after hiring Young & Rubicam to lead its creative efforts, JCPenney has replaced Y&R with a trio of agencies: Doner, EVB and Victors & Spoils. The change came...
View ArticleClik here to view.
JCPenney Advises Kmart After Boxers Ad: Cover Up Those 'Twigs and Berries'
Kmart has a big viral hit with the guys playing "Jingle Bells" with their privates. Now, another retailer, JCPenney, is trying to draft off that popularity by tweeting a coupon for pants in Kmart's...
View ArticleClik here to view.
JCPenney Awesomely Remixes 'No Diggity' as 'Go Ligety' for the Olympics
Let's take a break from the pre-Super Bowl ad madness to take a look at a spot for that other big February sporting event—that's right, we're talking about the Sochi Winter Olympics—that might be...
View ArticleClik here to view.
Two of the Oscars' Biggest Sponsors Have Decided Not to Return This Year
After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft drink...
View ArticleClik here to view.
Poll: Was JCPenney's Super Bowl Stunt on Twitter a Big Win or Just Lame?
Per Salesforce ExactTarget Marketing Cloud's data, JCPenney was the second-most mentioned brand on social media platforms during last night's Super Bowl, trailing only Budweiser. The King of Beers...
View ArticleClik here to view.
Blue Chippers Return to the Red Carpet
While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet.As first reported by Adweek, General Motors is in...
View ArticleClik here to view.
Year of the Troll: Brands Learn to Love Messing With Consumers
Is JCPenney drunk tweeting the Super Bowl? Is Sports Illustrated putting Barbie on the cover of its Swimsuit Issue? Does Groupon really think Alexander Hamilton was president? When each of these...
View ArticleClik here to view.
Taking Gaming to Hollywood [Video]
Today, Ubisoft takes gaming to Hollywood, brands troll their customers and Chris Heine gives us a SXSW preview. Links:Meet the Woman Behind Assassin's CreedA Marketer's Guide to SXSWYear of the...
View ArticleClik here to view.
How Banana Republic Moved From Skinny Models to Gay Guys
This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade. While the hunky (and sometimes shirtless) male models...
View ArticleClik here to view.
10 Big-Spending Advertisers That Prove Tumblr Could Make $100M in 2015
On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015. In our series this week, we learned that the social platform's millennial-leaning...
View ArticleClik here to view.
JCPenney Reviews Its Media Business After More Than a Decade With OMD
Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from...
View ArticleClik here to view.
Ad of the Day: JCPenney Has Store Shoppers Surprise Complete Strangers With...
Is giving to others the greatest gift of all? Even the sourest Scrooge might admit the idea has merit after checking out JCPenney's #JustGotJingled campaign from EVB and Victors & Spoils. In the...
View ArticleClik here to view.
24 Hours in Advertising: Tuesday, Dec. 9, 2014
Here's everything you need to know about the past 24 hours in advertising, in case you blinked.Buzzing on Adweek:Anheuser-Busch bets big on social media For the upcoming Super Bowl Anheuser-Busch will...
View ArticleClik here to view.
Here's to a Retail Future Where You Don't Look Like an Idiot in Wearable Tech
Taking a quick break from the annual Omnicom Media Group opening night CES party at the Hyde Bellagio club in Las Vegas, Sean Ryan, director, social and mobile at JCPenney, spoke to Adweek about the...
View ArticleClik here to view.
JCPenney's 4 Cent Video Ads on Twitter Could Threaten YouTube's Longtime...
JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and viewing capabilities. The retailer only paid 4 cents for...
View ArticleClik here to view.
How Agencies Are Cracking Down on Creatives Who Post Unapproved Ads
Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the cut he worked on and fought for—even if...
View Article