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John Lewis Christmas Ad Goes in New Direction With Relatable Sister Story

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British retailer John Lewis' Christmas ad, long considered the unofficial start of the holiday season in the U.K., goes in a different direction this year by depicting an everyday, familial kind of festive magic. On Thursday (Nov. 14), John Lewis released "The Gifting Hour," the second Christmas campaign by agency Saatchi & Saatchi, which took...

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