Tonal’s Epic, Cinematic Ad Is a Departure for the Fitness Category
Tonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness...
View ArticleHow Disney Realigned Its Ad Sales to Reach More New Advertisers
Disney Advertising wants more brands to know, "You've got a friend in me." The company recently told ADWEEK it realigned the organizational structure of its ad sales to better reach midmarket...
View ArticleDSW Names Crispin its Creative Agency of Record
Footwear and accessories retailer Designer Shoe Warehouse (DSW) has selected Crispin as its new creative agency of record (AOR), the agency shared exclusively with ADWEEK. Crispin will support the...
View ArticleWhat’s Next for CNN After Chris Wallace’s Departure?
Chris Wallace dropped a bombshell late Monday evening announcing that he is leaving CNN after a three-year run. Wallace explained his decision in an exclusive interview with The Daily Beast, where he...
View ArticleGoDaddy Returns to the Super Bowl After 8 Years
The last time GoDaddy ran an ad during the Super Bowl, Donald Trump had just been inaugurated as president of the U.S. However, the company's decision to return to next year's game was driven by...
View ArticleAbigail Jacobs Joins REI Co-Op as CMO
Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op. Jacobs' six-plus years at beauty retailer Sephora came to an end in March. Prior to that, she spent more than...
View ArticleThe Election Was 1 Week Ago. Here’s What’s Happened Since.
America went to the polls one week ago today and while experts initially predicted a deadlocked race, a clear winner emerged by the early morning hours. President-elect Donald Trump declared victory at...
View ArticleWeek of November 4 Morning News Ratings: Today Repeats at No. 1 During...
NBC News' Today remained America's No. 1 morning show in total viewers and the Adults 25-54 demo for the second week in a row. This particular feat occurred during the week of the presidential...
View ArticleWeek of November 4 Evening News Ratings: Election Week Boosts All Three...
The first week of November began with a consequential U.S. presidential election that saw President-elect Donald Trump defeating Vice President Kamala Harris. The drama surrounding Election Night and...
View ArticleLongtime Pittsburgh Anchor David Johnson to Retire
Veteran Pittsburgh anchor David Johnson has announced his retirement from NBC affiliate WPXI after 40 years with the station. "I don't know where to begin to thank the hundreds of people I've worked...
View ArticleFrom Dora to Bluey: What Marketers Need to Know About the ‘No Sabo Kids’
As a Latina mother and marketer, raising bilingual children in today's media landscape is both a joy and a challenge. Growing up, shows like Dora the Explorer didn't just entertain me--they helped me...
View ArticleDonald Trump Names Fox News’ Pete Hegseth as Defense Secretary
President-elect Donald Trump announced Tuesday that Fox & Friends Weekend co-host Pete Hegseth is his pick to run the Department of Defense. As a result of this nomination, Hegseth will depart his...
View ArticleThe Ankler’s Ad Revenue Is Up 500% YOY. Here’s How CEO Janice Min Plans to...
For Ankler Media CEO Janice Min, 2024 was the inflection point when advertisers finally understood that when it comes to audiences, it's not all about size. "Our goal is to have the largest, most...
View ArticlePerplexity AI Is Testing Ads In Search With Brands Indeed and Whole Foods Market
Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results. Initial agency and brand partners include...
View ArticleHow Curiosity and Innovation Fuel Success With PepsiCo
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, sit down with Meghan Archer, vice president of digital...
View ArticleBritt Nolan Departs Leo Burnett for McCann Worldgroup
McCann Worldgroup has nabbed lauded creative Britt Nolan from Leo Burnett to take on the new role of chief creative officer, North America. He will report to Javier Campopiano, global chief creative...
View ArticleDon Lemon Departs Elon Musk’s X: ‘It’s Time for Me to Leave the Platform’
Don Lemon announced his departure from X, formerly Twitter, on Wednesday. "It's time for me to leave the platform," the former CNN anchor said in a video posted to his official account. "I once believe...
View ArticleOmnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave...
Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester's media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and...
View ArticleStephen Stock to Join WVUE in New Orleans
Stephen Stock will join New Orleans Fox affiliate WVUE as chief investigative reporter. "Stephen has a proven track record of uncovering impactful stories and a steadfast commitment to truth and...
View ArticleJohn Lewis Christmas Ad Goes in New Direction With Relatable Sister Story
British retailer John Lewis' Christmas ad, long considered the unofficial start of the holiday season in the U.K., goes in a different direction this year by depicting an everyday, familial kind of...
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