Dotdash Meredith CEO Talks Google AI, Adtech Acquisitions, and Unsentimentality
Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. in a $2.7 billion tie-up, the resulting business has finally hit its stride. After a complex, 18-month merger,...
View ArticleNielsen Gets First-Party Streaming Data Integration Approval From MRC
Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and renewed accreditations for Nielsen's National...
View ArticleLevi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions,...
View ArticleApple’s Olympics Parody Shows Off Power of New MacBook
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWA\Media Arts Lab and directed by the...
View ArticleJai Kibe Joins Chobani as CMO
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he...
View ArticleMove Over, Beyoncé. Content Is Having Its Own Renaissance
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the...
View Article5 Takeaways for the Last Weekend of Political Ads
We're entering the final weekend of the 2024 election cycle, which also means that we're entering the final weekend of election-related advertising... at least until the 2026 midterms. Due to the close...
View ArticleResume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
"From a very young age, I was involved in international commerce, and that's always been a passion of mine," Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki...
View ArticleOvernight Cable News Ratings for Oct. 22-24: Kamala Harris Town Hall Benefits...
Tuesday, Oct. 22 In a close fight for the night's most-watched cable news program, The Five narrowly edged out Jesse Watters Primetime by 2,000 total viewers: 3.642 million vs. 3.640. But Watters was...
View ArticleElection Night 2024: CBS News Shares Its Coverage Plans
It's the end of an era for CBS News as Norah O'Donnell prepares to step down from the CBS Evening News anchor chair following the election. But before she moves on to her broader role at the network,...
View ArticleElection Night 2024 Set Tours: NewsNight to Showcase ‘Dynamic’ Sets
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleWatch Kamala Harris on Saturday Night Live
Kamala Harris finally met "Kamala Harris" on the last Saturday Night Live before Election Day. In a long-awaited meet-and-greet, the real Vice President appeared alongside the Studio 8H version, played...
View ArticleHarris’ Bold Marketing Tactics in 2024
Regardless of political leaning, any social media strategist, content manager, or content creator can learn from the Harris campaign's best-in-class social strategy to connect with target audiences and...
View ArticleTrump’s Bold Marketing Tactics in 2024
In this election, we witnessed unique campaign strategies by both presidential candidates. What struck me most was former President Donald Trump's ability to deploy marketing in a powerful and...
View ArticleWeek of October 28 Morning News Ratings: Today Breaks GMA’s Winning Streak
After five weeks at the top of the charts, ABC News' Good Morning America surrendered its crown on the last week of October. NBC News' Today finished first in total viewers--and retained its usual top...
View ArticleOur Brand Crashed the Timothée Chalamet Competition. Here’s What We Learned
In early October, I saw a post on X floating around with a flyer promoting a Timothee Chalamet look-alike competition. I thought it was a big old gag to get some attention. After looking into it, I was...
View ArticleHere’s How Brian Williams Began Amazon’s First Newscast
Brian Williams didn't travel over the rainbow to return to the anchor's chair--just to Culver City, California. The former face of NBC Nightly News ushered Amazon into the brave new world of news...
View ArticleChief Meteorologist Tim Deegan to Retire from First Coast News
First Coast News chief meteorologist Tim Deegan has announced he will retire after 42 years. His last day on-air will be May 30, 2025. Deegan joined First Coast News in 1982 as a meteorologist. Before...
View ArticleElection Night 2024: Watch How News Outlets Began Their Primetime Coverage
Primetime coverage of 2024's political Super Bowl is now underway. Key talent from the various news outlets in position to cover one of the most costly contended presidential elections in American...
View ArticleSteve Kornacki Fans Are Loving Peacock’s Election Night Kornacki Cam: ‘Best...
It's the most wonderful time of the (election) year. Steve Kornacki is bringing his much-loved state-by-state breakdown prowess to Election Night coverage on MSNBC and NBC News. And if you somehow...
View Article