7 Trends That Shaped the Year in Media
Over the past year, the media industry once again found itself reacting to new technologies, audience behaviors, and economic circumstances. From the growing influence of artificial intelligence to the...
View ArticleHow Agencies Are Giving Back This Holiday Season
Agencies have their own unique ways of celebrating the holidays. Some show off their creative flair with quirky cards and gifts, while others give back to their communities and causes they care about....
View ArticleWirecutter and Google Shopping Partner to Help Procrastinating Gift Buyers
The New York Times' affiliate brand Wirecutter is partnering with Google Shopping to help procrastinating shoppers find last-minute holiday gifts. From Dec. 20 to Dec. 26, Google Shopping buttons will...
View ArticleGoogle Film Celebrates 2024’s Breakout Stars, From Moo Deng to Chappell Roan
Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with...
View Article10 Ads That Struck a Cultural Nerve in 2024
For better or worse, people had a lot of feelings about advertising this year. Thanks to social media, advertisers can no longer launch their campaigns into a void, hoping their marketing investment...
View ArticleHinge Fights Dating App Burnout With Serendipitous Love Stories
The real couples featured in Hinge's new campaign share a funny coincidence: All of them unknowingly crossed paths with their future partner in person before connecting on the dating app. Hinge tells...
View ArticleDick’s Sporting Goods Names David Young to Lead Its Retail Media Business
Dick's Sporting Goods has a new executive to lead its retail media network. David Young has joined Dick's as a vice president to oversee the ad business. The retailer launched its retail media network,...
View ArticleInstagram Will Drive Half of Meta’s Ad Revenue in 2025
In 2015, Instagram contributed only 7% to Meta's total U.S. revenue, according to Emarketer. Ten years later, the app is projected to account for half, according to the research firm's latest forecast....
View ArticleReno News Crew Witnesses Hit and Run
A news crew for Reno, Nevada station KTVN got a front row seat to a hit and run on Tuesday night moments before going on-air. According to 2 News Nevada reporter Makayla Hardy, who was on scene at the...
View ArticleHow the TV Ad Market Changed in 2024, According to 13 Top Execs
The TV ad market space is continuing to change at a rapid pace. From lower costs driven by shifting supply and demand dynamics, a multi-currency marketplace, and cross-platform viewing, there were a...
View ArticleESPN Debuts New Animated Characters to Promote Its Platforms
ESPN is assembling a new team. Today, the sports network announced the debut of the ESPN Squad, four animated characters that viewers see when watching ESPN's content. ESPN Squad was developed by ESPN...
View ArticleBaltimore Banner Tops $13M in Revenue, Notches 55,000 Subscribers
Nonprofit newsroom The Baltimore Banner will bring in more than $13 million in revenue in 2024, a year-over-year increase of 37% for the startup publisher. The news outlet, which launched in June 2022...
View ArticleStudio Orange Shoots Slick Pics for Home Depot—Now It Hopes to Lure Outside...
When it launched its retail-media platform in 2018, Home Depot called it Retail Media+. Leaving aside its decidedly meh name, the platform has become an increasingly important piece of Home Depot's...
View ArticleAdtech’s New Year’s Resolutions: Finally Quit the Cookie, Measure CTV, and...
The adtech industry made strides in 2024. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. Google shared a tad more about its...
View ArticleThe CMOs Who Became CEOs in 2024
In 2024, chief marketing officers (CMOs) wore many hats as their remit continued to evolve. For some, this expanded scope laddered up to a promotion to the corner office. Over the last 12 months,...
View ArticleNearly Three Years Into War, Ukrainian Agency Opens London Office and Offers...
Founded during the pandemic and forged amid an ongoing war with Russia, Ukrainian agency Bickerstaff.734 has been through a lot since its launch in Kyiv four years ago. As the war broke out and staff...
View ArticleBetter Not Cry! Why Kids on Santa’s Lap Could Be a Retailer’s Latest Liability
In the long list of cherished holiday traditions, few are as enduring as parents taking their kids to see Santa at the local mall or retail store. Every year, over 18 million children call on Santa,...
View ArticleRevolving Door Roundup: Chris Cuomo Scores Contract Extension at NewsNation
Staying in Place: NewsNation's primetime anchor Chris Cuomo has agreed to a multi-year contract extension with the network. Cuomo joined NewsNation in 2020, and his eponymous 8 p.m. show is the...
View ArticleRevolving Door Roundup: Cheil, IPG, WPP & More
Omnicom's acquisition of IPG may have been the biggest agency news of the year, but it wasn't the only move in the sector this month. We've gathered up some of the bigger moves made in the last couple...
View ArticleMLB Names Uzma Rawn Dowler as CMO
Major League Baseball's winter meetings have been over for a week, but the organization saved one of its biggest swings for today--promoting Uzma Rawn Dowler to its new chief marketing officer. A...
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