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WSET Anchor Mark Spain Dies of Pancreatic Cancer

WSET anchor Mark Spain has died, just three weeks after being diagnosed with pancreatic cancer. He was 64. "Hello sunshines! It is with a heavy heart that I share the passing of my loving husband Mark....

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The 10 TV Shows You Need to Watch and Stream From 2024

The year is ending, so it's time to go back down the witches' road and bring you the can't-miss TV of 2024. ADWEEK's "best of" TV and streaming list is a little different from others. Though plenty of...

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Here Are the Creators Brands Need to Know About in 2025

In 2024, brands leaned into creators that had unique perspectives to reach specific demographics. But brands also need to stay ahead of the curve in finding the next big creators to work with. The next...

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Special US Taps Helene Dick as Head of Strategy

Helene Dick has joined independent creative agency Special US as head of strategy, the agency shared with ADWEEK. She will report to Special Group CEO Kelsey Hodgkin. Dick is a seasoned agency...

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The Biggest CMO Moves of 2024

2024 saw some major chief marketing officer (CMO) moves. While brands including Starbucks and The Knot Worldwide promoted former marketers to the chief executive officer (CEO) office, others like Gap...

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WhatsApp Teams Up With Netflix To Lure Squid Game Fandom

Let the games begin! When Squid Game returns to Netflix on Dec. 26, its tentacles are guaranteed to grasp hold of the global pop culture conversation. A new campaign from the streamer and WhatsApp...

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Ronny Chieng Doesn’t Want The Daily Show to Be Your Only News Source: ‘I...

Pro tip for Ronny Chieng fans--if you meet him in person, don't say that you only get your news from The Daily Show... even if that happens to be true. "I wouldn't like that," the senior correspondent...

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IPG’s Initiative Wins Volvo’s $500 Million Media Account

Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands' Initiative has won Volvo's global media review, ADWEEK has learned. The account spans all regions outside of...

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Here’s the Roundup for the Week Ending December 20

Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see the usual churn of local journalists, leaving me to ask, is it me or is everyone...

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How Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A Shot

The data unit Epsilon has emerged as one of Publicis Groupe's biggest weapons of its recent success, helping its stock soar nearly 70% since the beginning of 2023. "Epsilon and Publicis Media operation...

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TikTok Communities Like BookTok and MovieTok Need a New Home

A TikTok ban appears imminent, and members of TikTok's thriving communities, like #BookTok, #PerfumeTok, and #MovieTok, will need to find new platforms to connect. BookTok is not just a thriving...

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Omnicom Media Group NA Taps Katie Klein as Chief Investment Officer

Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as chief investment officer, it shared with ADWEEK. Klein previously held the same role at subsidiary PHD USA. In her three years there,...

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4 Retail Media Deals That Changed the Industry in 2024

Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other...

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Hangry Kids Get Revenge in Darkly Funny Ads for Wonderful Halos

The kids aren't just hangry in a new campaign for Wonderful Halos, they're downright vengeful and borderline homicidal. That's because their parents polished off all the sweet-as-candy mandarin oranges...

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Fox Super Bowl Special Reunites Bill Belichick and Tom Brady

Bill Belichick and Tom Brady are reuniting for a Super Bowl, and Michael Strahan's presence won't spoil it, for once. Strahan's SMAC Entertainment is teaming up with Fox Sports Films, BZ Entertainment...

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Party City Abruptly Closes All Stores, Lets Employees Go

The mood at Party City was far from festive Friday, as CNN reported that the retailer will abruptly shut down its stores and let all employees go at the end of the day, ending a run of nearly 40 years....

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Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most

It was a wild year for the ad industry, with disruption coming from everywhere: the culture wars, politics, and gen AI. Those themes surfaced a lot in the top 10 stories that were most popular with...

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The Biggest TV News Departures and Shake-Ups of 2024

Change doesn't always happen overnight... sometimes it takes an entire year. And you don't have to be an expert reader of tea leaves to recognize that 2024 has been a pivot point for TV news. The...

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How US Brands Can Keep Up With the Live Commerce Gold Rush

Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with...

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Branding’s Year of Fear: A Look Back at Six Blatant Backlashes from 2024

It was the poet John Lydgate who's believed to have said that you can't please all people all of the time. Does it matter that he uttered those words in the 15th century? Not at all. The maxim is as...

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