20 Media Executives Offer Their Predictions for 2025
The great thing about predictions is that they are never wrong, which is why ADWEEK gathered responses from more than 20 media executives to hear what they think the new year holds for the industry....
View ArticleHere’s How to Watch New Year’s Eve Programming on the News Networks
New Year's Eve festivities are typically the climax of the holiday season, and after an eventful 2024, the major news networks have big plans for ushering in 2025. Here's your guide to all the New...
View Article7 Top Creator Partnerships of 2024 That Made a Splash
This article was originally published Dec. 17 In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum...
View ArticleFormer News12 Anchor Claims Company Gaslit and Bullied Her After Pay Raise...
Former News 12 anchor Annalisa Klebers has filed a claim with the American Arbitration Association saying the company retaliated against her after she asked for a raise. In the complaint, Klebers, who...
View ArticleRosie Nguyen Leaves KTRK in Houston After Three Years
Rosie Nguyen has said goodbye to Houston ABC owned station KTRK. "Dear H-Town, Thursday will be my last day with ABC13," she wrote on social media. "After taking a lot of time for self-reflection and...
View ArticleGray Renews ABC Affiliations at Local Stations
Gray Television, Inc. has entered into agreements with The Walt Disney Company to extend and renew the network affiliations for all of Gray's ABC affiliated television stations across 25 markets...
View ArticleHow the News Networks Covered Jimmy Carter’s Passing
The United States is mourning former President Jimmy Carter, who died Sunday at the age of 100. According to the Carter Center, the 39th president passed away at his home in Plains, Ga., while...
View ArticleNews Insiders Share Their Resolutions and Reasons for Optimism in 2025:...
Considering the many, many industry shake-ups that defined the year, it's easy--perhaps too easy--to feel pessimistic about the future of TV news. That's why TVNewser decided to dedicate the last day...
View Article2024’s Biggest Adtech Deals Show the Industry’s Shift to Strategic M&A
This article was originally published Dec. 10 Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter,...
View ArticleNews12 Responds to Anchor’s Accusations of Bullying
News12 has responded to the story about Annalisa Klebers claim that she was bullied and gaslit after asking for more money. At News 12, we are committed to providing an inclusive and equitable...
View ArticleHow the Biggest Streaming Services Stack Up Heading Into 2025
This article was originally published Dec. 12 ADWEEK previously reported that the streaming war was entering its messy era--and 2024 did not disappoint. This year saw Prime Video's ad inventory shake...
View Article5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond
In 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing. We can expect the emergence of agent AI 2.0, a new breed of agent AI...
View ArticleWhere Commerce Media Will Flourish—and Sputter—in 2025
The commerce media boom was alive and well in 2024, reshaping how retailers, financial institutions, airlines, and travel companies were wooed by the possibility of turning their troves of first-party...
View ArticleCES 2025: Marketers Hunt for Competitive-Edge Tech
Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. The conference itself has been around since 1967, but...
View ArticleYour CMO, Not Your CTO, Should Lead AI Strategy
Two years after the launch of ChatGPT, the business world is finally waking up. This isn't just another tech trend that VCs will throw money at while screaming "disruption"--one that may be gone in...
View Article5 Reasons to Be Optimistic About the Media Industry
Working in media--let alone reporting on it--can be a grim task. It often feels like the industry is perpetually on the verge of collapse, with news about layoffs, closures, and declines in trust and...
View ArticleThe Big Get Bigger, Indies Rise, and AI Takes Root: 3 Agency Predictions For...
Omnicom's acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. Industry insiders expect consolidation to continue to be a major theme this year, making way for...
View Article9 CMOs That Will Make Waves in 2025
In the chief marketing officer (CMO) community, 2024 was another year of big exits and new hires. No doubt 2025 will bring more of the same. However, for those already comfortably seated at some of the...
View ArticleThe Top Rising and Declining Job Titles in Marketing
Although the number of U.S. jobs in advertising, public relations, and other related services remained flat throughout 2024, the jobs themselves are changing. Exclusive data from LinkedIn shows how....
View ArticleFlorida Law Limiting Social Media Access for Younger Teens Takes Effect
The Children's Online Privacy Protection Act, which took effect in 2000, set the minimum age for social media users in the U.S. at 13. Lawmakers in Florida want teens to wait a bit longer. House Bill...
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