Marketing Leadership and Brand Evolution With Hilton CMO Mark Weinstein
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join host Jenny Rooney and...
View ArticleJudge Won’t Lower Bail for Man Accused of Assaulting Colorado Springs Reporter
The judge overseeing the case against Patrick Egan, the man accused of a racially tinged assault against a Colorado Springs reporter, said Egan proposes "a significant community safety risk." She...
View ArticleHow AI Will Impact the TV Industry in 2025, According to 15 Executives
Whether you love or hate to hear about it, artificial intelligence is everywhere, and it's here to stay. In the past year, AI has dominated every industry. But in the TV space, it seems like everyone...
View ArticleMarketers Must Move Beyond Google Traffic as Zero-Click Becomes the Norm in 2025
SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the AI Overview 10 years later, we're finally seeing it...
View ArticleFlashback: Connie Chung Revisits the Interview That Ended Her CBS News Career
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. With apologies to the late, great George Carlin, there are actually eight words you...
View ArticleVerizon Super Bowl 59 FanFest Turns Empty NFL Stadiums Into Tailgate Parties
Just because the Super Bowl only has use for one of the National Football League's 30 stadiums doesn't mean league sponsor Verizon has to limit its Big Game party to one venue. After helping Beyonce...
View ArticleTools of the Trade: Tiiso McGinty of The Imaginarium
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleBracing for a TikTok Ban: 5 Key Implications for Ads, Creators, and Businesses
With a potential TikTok ban set to take effect on January 19 in the U.S., the ripple effects will be felt far beyond its millions of users in the country, causing major disruptions to the broader...
View ArticleKSDK to Move from Longtime Downtown St. Louis Location Over Safety Concerns
St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate "elsewhere within the city of St. Louis." The station said it will sell the downtown building in which it...
View ArticleBooze Retailer Serves Reverse Psychology in Cheeky Dry January Ad
Florida-based retailer ABC Fine Wine and Spirits is a "proud supporter" of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks...
View ArticleThis Is the Cable News Ratings Report for 2024
This is TVNewser's basic cable network ranker and cable news report for 2024. The cable news networks will be pleased with their overall performance during the just concluded year as they posted better...
View ArticleIn Heineken 0.0’s New Ads, it Doesn’t Matter Why You’re Going Dry
Behold the designated driver--crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for...
View ArticlePayPal Honey Faces Class-Action Suit for Allegedly Manipulating Affiliate Links
PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate...
View ArticleHere’s the Roundup for the Week Ending January 3
Happy Friday and Happy New Year to all who celebrate such things. In this edition of stories we didn't write up for one reason or another, we see Gray making moves at the GM level and a longtime...
View ArticleInfluencer Marketing Firm Later Acquires Mavely for $250 Million to Help...
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where...
View ArticleDoritos Picks 25 Semifinalists to Crash Super Bowl 59
Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25...
View ArticleTikTok’s North American Ad Chief Steps Down as Ban Nears
Sameer Singh, TikTok's North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting...
View ArticleTicker: Abby Phillip Pays Tribute to CNN’s Aaron Brown
Top of the Ticker: Former ABC News and CNN anchor Aaron Brown passed away on Sunday, Dec. 29 at 76. Brown was best remembered for his coverage of the Sept. 11 terror attacks, which also happened to be...
View ArticleSinclair Names Jon Kramer GM of Wisconsin Station
Jon Kramer has been named vice president and general manager of Fox affiliate WMSN in Madison, Wisconsin. Kramer has been the station's general sales manager since 2019. "Jon's extensive expertise in...
View ArticleSilk Ads Tap into Musical Comedy Stylings of TikTok Star Carter Vail
A guitar-strumming TikTok star with a sketch-comedy vibe makes his brand endorsement debut for Danone's Silk, barging into people's daily routines to break them out of their milk habit. The campaign,...
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