Watch Congress Certify Donald Trump’s Election Victory
President-elect Donald Trump's victory in the 2024 election was officially certified by Congress earlier today. Vice President Kamala Harris presided over the joint session, which all the major news...
View ArticleHow Michael Kassan’s 3C Ventures Is Showing Up at CES
Michael Kassan helped put the Consumer Electronics Show (CES) on the map, and now he's back with a new company to help usher in the next wave of the conference. While Kassan has been going to the show...
View ArticleNikki Glaser-Hosted Golden Globes Is ‘Pope-ular’ With 10 Million Viewers
The 82nd annual Golden Globes ratings are in, and they're Wickedly good. According to VideoAmp data, Sunday's Golden Globes, which went up against NBC's Sunday Night Football matchup of the Minnesota...
View ArticleAdtech M&As Have Skyrocketed. What Else Is in Store for 2025?
The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's...
View ArticleGeoff Calabrese Leaves Omnicom to be Publicis Groupe’s Chief Commercial Officer
Geoff Calabrese has left Omnicom and will join Publicis Groupe as the holding company's chief commercial officer. Calabrese, who was most recently chief executive officer of North America Investment at...
View ArticleLay’s Gets All Dressed for Its Very Canadian Super Bowl 59 Ad
With a prime minister stepping aside, the Edmonton Oilers dropping the Stanley Cup final, and Drake getting sent back to Degrassi High by Kendrick Lamar, Canada has needed a win in the last year or so....
View ArticleAI Startup Dappier’s Foray Into Interactive Ads Aims to Boost Publisher Revenue
Dappier, a startup focused on helping publishers monetize their content by connecting it with AI companies, is getting into the ad game by making banner ads more interactive. The ad unit embeds...
View ArticleLiz Roldán Named ND at Houston CW Station
Liz Roldan has been named news director for Houston CW station KIAH. Roldan left CBS affiliate KHOU in October after working there for nearly four years. "I am honored to join the CW39 Houston family...
View ArticleAmazon Is Letting Advertisers Analyze 5 Years Worth of Consumers’ Shopping
Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use...
View ArticleLyn Plantinga Named SVP of Scripps Local Media Operations
E.W. Scripps has promoted Lyn Plantinga to the role of senior vice president of local media, effective immediately. Plantinga will lead local media operations, overseeing Scripps' team of regional vice...
View ArticleA TikTok Ban Would Leave BookTok Reeling
The clock is officially ticking for TikTok. What once seemed far-fetched now feels more real than ever. After a long, contentious battle--with TikTok arguing that a ban would be unconstitutional and...
View ArticleHanes Proposes a Resolution For Your Underwear Drawer: ‘If You Wouldn’t...
As people try to stick to New Year's resolutions, Hanes has issued its own maxim for fresh starts: "If You Wouldn't Flaunt It, Refresh It." Created by agency of record Special U.S., the brand's new...
View ArticleAdvertisers Can Now See if Amazon’s Streaming Ads Drive Sales at Walmart and...
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too. While Amazon...
View ArticleNational CineMedia Launches 2025 US Young Lions Competition
Cinema advertising platform National CineMedia, the U.S. representative of the Cannes Lions International Festival of Creativity, officially launched the 2025 Young Lions competition and its new...
View Article3 TikTok Trends Brands Should Be Tapping Into in 2025
What TikTok ban? Despite a looming potential U.S. ban and ByteDance representatives set to plead at the U.S. Supreme Court this week against a ban, TikTok is still pitching brands and creators on how...
View ArticleAmazon Marketing Cloud’s Gen AI Feature Lets Buyers Easily Build and Target...
Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit...
View ArticleFox LA Reporter Pitches in To Fight Palisades Fire
Fox 11 (KTTV) reporter Matthew Seedorff tried to help firefighters on Tuesday afternoon. Seedorf was covering the Palisades Fire, which spread Tuesday evening, burning more than 1,200 acres in just a...
View ArticleRetired Chicago Reporter Sets Up Scholarship to Remember Daughter
Retired WLS traffic anchor Roz Varon has started up a scholarship fund to remember her daughter, who died last week. Sara Beth Janz was 29 years old when she died in New Mexico from a recent illness,...
View ArticleHere’s How to Watch Coverage of the Los Angeles Wildfires
Stunning images of the Los Angeles wildfires that aired across TV screens on Tuesday night have helped bring attention to the unfolding calamity in Southern California. Homes and businesses in the path...
View ArticleDisney Reveals 157 Million Global Monthly Active Users for Ad-Supported Tiers
Disney is giving advertisers tiers of joy thanks to its latest ad-supported streaming numbers. Today, at its 5th annual Tech and Data Showcase at CES, the company's president of global advertising,...
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