Nexstar Renews with NBCUniversal
Nexstar Media Group, Inc. and NBCUniversal have reached a comprehensive multi-year agreement to renew NBC Television Network affiliations in 33 markets across the country, including 29 stations owned...
View ArticleOn and FKA Twigs Redefine Movement as the Ultimate Form of Self-Expression
Swiss sportswear brand On, which has exploded in growth the past few years and taken on giants like Nike, has continued its expansion into apparel with artist FKA Twigs. "The Body Is Art, Part II"...
View ArticleHow Delta Harnessed the Sphere to Reveal the Future of Air Travel
Delta didn't waste its coveted keynote slot at the Consumer Electronics Show this year with a simple speech on a static stage. The airline had sky-high ambitions to mark its centennial, and used a...
View ArticleWhat Advertisers Can Expect From the New FTC Chairman
With a change in presidential administration comes speculation among advertisers and their lawyers as to what course the new Federal Trade Commission chair will chart. But this time, ad industry mavens...
View ArticleKTLA Reporter John Fenoglio Pitches in to Put Out House Fire
KTLA reporter John Fenoglio was reporting live from the Eaton Fire in Altadena, California on Tuesday evening when he tried to help put out some flames that had spread to a home. The station said...
View ArticleMatt McNally Returns to Publicis to Lead Global Health Practice
The revolving door from Omnicom Groupe to Publicis Groupe keeps spinning. Matt McNally has left Omnicom to take on the role of global CEO of Publicis Health. The appointment comes two days after...
View ArticleAmazon Is Selling Its Adtech to Other Retailers, Taking Direct Aim at Firms...
Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Now, the ecommerce giant wants to do the same for other retailers. Today at CES, Amazon Ads announced a...
View ArticleKJ Jacobs Joins WCPO in Cincinnati as AM Traffic Anchor
KJ Jacobs has joined Cincinnati ABC affiliate WCPO as the weekday morning traffic anchor/meteorologist. He'll work alongside anchors Adrian Whitsett, Kristen Skovira and meteorologist Jennifer...
View ArticleWhat Brands Are Doing to Help Los Angeles Fire Victims
As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena, Airbnb was one of the high-profile brands to help those affected across Los Angeles County,...
View ArticleRevolving Door Roundup: Jenna Bush Hager’s New Friends Include Scarlett...
Friendly Additions: Hoda Kotb's departure from the Today franchise has left a big hole in NBC News' flagship morning show, particularly for its fourth hour. So Jenna Bush Hager is bringing in some...
View ArticleMarisa Thalberg to Head Marketing for the New Combination of JCPenney, SPARC...
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and...
View ArticleNext Is Now Women’s Sports Docuseries Wants More Brands on Its Team
Getting women's sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal....
View ArticleAmazon Is Reportedly Exploring Investments in Original News Programming
There may be a new kid on the news media block. Variety reports that Amazon is exploring investments in more original news programming on its Prime Video platform. Those discussions follow the...
View ArticleGroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant’s Future
GroupM chief executive officer Brian Lesser is in a "massive hurry" to advance the agency's business. He returned to lead the global media buying giant in September, where he'd previously served as its...
View ArticleKXAN Reporter Ryan Chandler to Join NBC News
KXAN reporter Ryan Chandler is joining NBC News as a Texas-based correspondent. Chandler is the Austin Texas Capitol Correspondent for the Austin, Texas Nexstar owned NBC affiliate. "Follow your...
View ArticleOutback Steakhouse’s Unhinged Ad Is Packed With Family Drama
A staycation can be a relaxing and affordable way to recover from the stress of holiday travel, but it's a recipe for disappointment in an unhinged ad for Bloomin' Brands restaurant chain Outback...
View ArticleProduction House R+C Expands as Agency Brass, Hires Pierre Lipton as CCO
Production company R+C has rebranded as creative agency Brass and hired former McCann and 360i creative leader Pierre Lipton as chief creative officer. By expanding as an agency, Brass aims to work...
View ArticleHow One Agency is Reimagining How Influencer Marketing Drives Results
This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show...
View ArticleThe Biggest Agentic AI Trends at CES 2025
If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business. This year, the pablum finally...
View ArticleBooze-Free Brand Gets the Party Started in New Retro-Cool Ad
Participating in Dry January has some obvious health and wellbeing benefits--like better sleep, less brain fog and fewer calories ingested--but it's kind of a drag, right? Isn't it all about...
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