Week of Jan. 13 Morning News Ratings: Today Remains No. 1 Despite Total...
NBC News' Today didn't lose a step the week of Jan. 13. The morning show's new main duo of Savannah Guthrie and Craig Melvin kept it at the top of the ratings chart in both total viewers and the...
View ArticleOld Spice Guy, Weiner Dogs, and Pillsbury Doughboy Pitch Instacart In Super...
For Instacart's first Super Bowl ad, the grocery-delivery company is enlisting the help of mascots. The 30-second trailer shows a few famous mascots prepping for an upcoming ad campaign. The ad takes...
View ArticleCNN To Cut 6% of Workforce as It Pivots to Digital
CNN has announced that it will be shedding 6% of its staff as part of the network's long-planned pivot from a linear to digital strategy. CNN chairman and CEO Mark Thompson announced the layoffs, which...
View ArticleMilwaukee Meteorologist Out After Posting About Elon Musk’s Alleged Seig Heil...
WDJT meteorologist Sam Kuffel is out at the Milwaukee CBS affiliate after she posted her thoughts on Elon Musk's Nazi salute gesture at Trump's inauguration. The Milwaukee Journal Sentinel said station...
View ArticleAR Startup Infinite Reality Buys Virtual Shopping Platform Obsess Following...
Infinite Reality, an augmented reality-focused startup, is buying virtual shopping platform Obsess. The companies declined to share the financial details of the deal. The acquisition follows Infinite...
View ArticleChristi Noël Joins KDVR in Denver as Evening Anchor
Christine Noel has joined Denver Fox affiliate KDVR as an evening co-anchor. "Denver, I'm (finally) baaack!" she wrote on social media. "I'm thrilled to announce I've joined the incredible team at...
View ArticlePublicis Media U.S. Acquires Digital Marketing Agency Dysrupt
Publicis Media U.S. on Thursday announced the acquisition of performance marketing agency Dysrupt. Terms of the deal were not disclosed. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue...
View ArticleAI Firm Palona Snags $10M Seed Funding, Taking on Amazon, UberEats with...
Palona AI, a startup aiming to challenge giants like Amazon by developing more engaging, human-like AI agents that directly interact with people, has secured $10 million in seed funding. Leading the...
View ArticleWeek of Jan. 13 Evening News Ratings: A Clean Sweep of Newscast Declines
As winter takes a tighter grip on the nation, all three evening newscasts experienced a ratings chill. The week of Jan. 13 saw across the board declines in both total viewers and the Adults 25-54 demo....
View ArticleThe Power of Creative Constraints With Alex Craddock, CMO of Citi
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, chief marketing and content officer at Citi. Join host Jenny Rooney and Alex as they discuss...
View ArticleCheetos Designs a Font With ‘The Other Hand’ and It’s a Cheesy Disaster
Statistic of the day: 99% of people eat Cheetos with their dominant hand, coating it with a sticky dust known affectionately as Cheetle and rendering it useless for everyday activity. If the snacker is...
View ArticleADWEEK’s TV Upfronts and NewFronts 2025 Calendar
It's time once again for the world of advertising, marketing, tech, and publishers to be upfront. Yes, there's no escape: The 2025 TV upfront season is upon us--or at least upfront announcements are....
View ArticleR/GA Wins Eli Lilly Social Business Amid Weight-Loss Drug Boom
Eli Lilly has appointed R/GA to run its social media account following a pitch, ADWEEK has learned. R/GA will work as social agency of record for the pharmaceutical company's GLP-1 weight-loss drug...
View ArticleDavid Beckham Discovers His Secret Twin Brother in Stella Artois Super Bowl...
There's only one David Beckham. Bonafide soccer legend, international star, founder of Haig Club, Inter Miami's president, and husband to Posh Spice. In Stella Artois' Super Bowl 59 teaser ad, though,...
View ArticleIndie Agency Known Is Saving Clients Millions of Dollars In Misplaced Spend
Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been...
View ArticleAs Trump Looks for a US TikTok Buyer, 5 Details Could Really Complicate the Sale
The potential sale of TikTok to an American buyer has become one of the most complex and high-stakes business deals in recent memory, with high-profile contenders like Elon Musk, Oracle Chairman Larry...
View ArticleAllen Media Decides to Keep Some Local Meteorologists Where They Are
Allen Media station WTVA in Tupelo Mississippi said that the station owner has reversed its decision to stop producing some weather forecasts locally and lay off staff. The NBC and ABC affiliate...
View ArticleTools of the Trade: Kaleeta McDade from VML
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleKiehl’s Refuses to Beat Around the Bush in Unapologetic Ads
All mammals have hair or fur of some type, but only humans (and perhaps some animals with bad allergies) have a fraught relationship with theirs. Many of us go through elaborate means to remove our...
View ArticleProgressive Insurance Will Not Return to Super Bowl After Last Year’s...
Progressive Insurance will not return to the Super Bowl this year, ADWEEK has learned. A spokesperson for the insurance giant confirmed it will be skipping this year's Big Game, stating that it has no...
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