Three Senators Blast FCC for ‘Weaponizing its Authority,’ Cite First...
Senators Edward J. Markey (D-Mass.), Ben Ray Lujan (D-N.M.), and Gary Peters (D-Mich.), members of the Senate Commerce, Science, and Transportation Committee, have written a sternly worded letter to...
View ArticleHow HBO Is Marketing The White Lotus Different Than Previous Seasons
The third season of Mike White's popular anthology series, The White Lotus, returns on Sunday, and ahead of its premiere, HBO is going to new lengths to make sure fans are enticed to come back and stay...
View ArticleRahm Emanuel Joins CNN as Senior Commentator
Former White House chief of staff Rahm Emanuel is joining CNN as a senior political and global affairs commentator. The network announced the hire on Thursday, noting that Emanuel would appear on...
View Article3 Lessons From the Super Bowl’s High-Impact Ads
This post was created in partnership with XR Extreme Reach The Super Bowl, and its marketing blitz, comes but once a year. But its high-impact ads can offer insights into maximizing inclusivity,...
View ArticleHere Are the Top Local Market Ratings for Super Bowl 59
The Super Bowl matchup that saw the Philadelphia Eagles defeat the Kansas City Chiefs was the most-watched game ever. Naturally, Philadelphia and Kansas City led the way in this historic milestone when...
View ArticleShe Runs It Recognizes Three Women Executives for Their Leadership,...
Earlier today, nonprofit She Runs It unveiled its 62nd annual Women of the Year, three executives who embody She Runs It's mission and esprit de corps. The 2025 honorees are Alicia Tillman, CMO of...
View ArticlePress Releases Became Even More Hyperbolic in 2024
Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire's database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic...
View ArticleDick’s Sporting Goods Is Putting Creators at the Front of Its Social Campaigns
Dick's Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick's Varsity Team, which will give young athletes a 10-month contract to create and share Instagram...
View ArticleWednesday, Feb. 12 Cable Evening News Ratings: Jake Tapper and Wolf Blitzer...
Fox News' The Five continues to hold court as the network's No. 1 program in total viewers and the Adults 25-54 demo, while The Rachel Maddow Show is MSNBC's top show in both measured categories....
View ArticleHere’s the Roundup for the Week Ending February 14
Happy Friday and Happy Valentine's Day to all who celebrate! In this week's edition of stories we didn't post for one reason or another, we see the FCC has been busy cranking up its retribution...
View ArticleTicker: The Murdoch Family Feud Over Fox News Spills Into Public View
Top of the Ticker: The Succession-inspired feud taking place within Rupert Murdoch's family over control of the mogul's media empire--which includes Fox News--has inspired two deep dives from The New...
View ArticleFox Names Justin Fox to Lead Sales in Florida Region
Justin Fox has been promoted to regional vice president of Sales for the FOX-owned properties in Florida, comprised of WTVT FOX 13 Tampa Bay, WOFL FOX 35 Orlando, WRBW FOX 35 Plus, and WOGX Fox51...
View ArticleFlashback: Ted Rowlands Explains His 30-Year Obsession With the O.J. Simpson...
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Like a lot of Gen-X journalists, Ted Rowlands remembers exactly where he was when...
View ArticleAdvertisers Are Losing Trust In TAG and MRC After Damning CSAM Report
Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous...
View ArticleAri Weiss, Decorated Ad Industry Veteran, Has Died
Ari Weiss, a decorated ad industry veteran with a reputation for breakthrough creative ideas, has died after a lengthy battle with cancer. He was 46. Weiss--whose CV includes storied agencies such as...
View ArticleMarketing Through Evolution: Insights From Natalie Bastian, Global CMO of Teads
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this...
View ArticleMeteorologist Wren Clair Leaves KSTP in Minneapolis
Wren Clair has said goodbye to Minneapolis ABC affiliate KSTP. Her last day of work was Wednesday. No reason was given for her departure. "Wren Clair is no longer employed by KSTP-TV," news director...
View ArticleWhy Personal Branding Is the Secret Weapon for Company Growth
Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are skeptical of brand-speak and polished marketing campaigns, preferring real,...
View ArticleBuckle Up for Mr. Trump’s Wild Ride
There's always a period of transition after an election, but the administration of President Donald Trump has swiftly upended most every part of the federal government. This has left agencies and...
View ArticleThis Quizmaster Crafts Questions That Most Anyone Can Solve
Most of us grew up hearing fairy tales at bedtime and watching cartoons on TV. Jack Waley-Cohen's childhood looked a little different. "My mum was obsessed with quizzes, and she would often not read...
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