Monday, Feb. 24 Evening Cable News Ratings: Joy Reid’s Final Show Is 1st in...
Joy Reid's final appearance on MSNBC was also the network's most-watched show in the Adults 25-54 demo. In total viewers, The ReidOut landed in second place behind The Rachel Maddow Show and edged out...
View ArticleIndiana Meteorologist Doppler Dan Reynolds has Died at 71
Longtime WTWO meteorologist Dan Reynolds, known as Doppler Dan or Dop has died. He was 71 years old. He started working at the Terre Haute, Indiana NBC affiliate in May 1993. Reynolds worked his entire...
View ArticleMax Says It’s Game Over for Sports Tier Add-On
After previously announcing that a B/R Sports add-on would become available to Max subscribers at an additional cost, Warner Bros. Discovery is changing its game plan. Today, WBD clarified that its...
View ArticleShake Shack CMO Jay Livingston to Step Down in March
Shake Shack's chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement...
View ArticleNBA Slam Dunk Contest Is a Marketing Layup for Players Building a Platform
For former NBA slam dunk champion Jason Richardson, the value of legacy isn't what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons...
View ArticleMark Read Looks to GroupM to Revive WPP’s Growth
WPP disappointed the market with weaker-than-expected earnings results for Q4 and 2024. For the former, revenue less pass-through costs declined 2.3%, while the latter declined 1% on a like-for-like...
View ArticleTuesday, Feb. 25 Evening Cable News Ratings: The ReidOut’s Replacement Draws...
Fox News' two top-performing programs shared the spoils on Tuesday. The Five won the total viewer battle, while Jesse Watters Primetime finished first in the Adults 25-54 demo. Over at MSNBC, the 7...
View ArticleTurning Uncertainty Into Opportunity With Deloitte’s Deb Golden
Innovation isn't just about speed--it's about direction. As U.S. chief innovation officer at Deloitte, Deb Golden is redefining how businesses approach transformation, from embracing AI responsibly to...
View ArticleBuyers Hunger for More Sports and Tighter Targeting As Prime Video Ads Enter...
Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers. As the platform...
View ArticlePete Distad to Lead Fox’s New Streaming Platform
Fox's upcoming direct-to-consumer streaming platform--revealed earlier this month by Fox executive chair and CEO Lachlan Murdoch--has a leader, as the company announced Pete Distad as its CEO. Distad...
View ArticleSinclair Broadens Use of Artificial Intelligence to Make Local News More...
Sinclair said it is "pioneering" the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is...
View ArticleNFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location
The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users'...
View ArticleAI and Election Power 7% Net Revenue Boost for Stagwell in 2024
Buoyed by AI investments, an "aggressive" M&A strategy, increased spending from Big Tech clients, and the U.S. election, Stagwell grew its net revenues by 7% year-on-year. The numbers $2.3 billion:...
View ArticleSix Production Studios to Watch After The Mill and MPC’s Shutdown
Technicolor Group's shuttering of its iconic post-production and visual effects (VFX) houses including The Mill and MPC shook the advertising and creative industries, transforming the landscape in its...
View ArticleDisney Leads in January TV Consumption Thanks to ESPN and College Football
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen's Media Distributor Gauge, which looks at which media...
View ArticleRobert Price Leaving KABB and WOAI in San Antonio
Robert Price is leaving San Antonio NBC and Fox affiliate WOAI and KABB after 14 years. "It's a really bittersweet moment for me. I feel like I got the chance to grow up twice in San Antonio. Once as a...
View ArticleHere’s the Roundup for the Week Ending February 28
This week's edition of stories we didn't get to for one reason or another goes out to FCC Chairman Brendan Carr, who is making a lot of news since his recent appointment. Carr revealed his plans for...
View ArticleMounjaro Maker Eli Lilly Swipes at Unapproved GLP-1 Rivals in Oscars Ad
At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the...
View ArticleDestination Marketing Insights From Kate Wik, CMO of Las Vegas Convention and...
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. In this engaging conversation, Kate shares...
View ArticleDisney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut
Even without last year's Barbenheimer bump, the excitement surrounding this year's unpredictable Oscar race is proving Kenough for advertisers. Disney Advertising announced that it has once again sold...
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