Hinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z
A couple sits side-by-side in a diner booth, recounting how they met. Strangely enough, they were neighbors growing up--"I had a hundred chances to say hi to him," the woman recalls--yet they didn't...
View ArticleMichael Wolff Claims to Have Been Banned From News Networks Over Latest Trump...
Writer and journalist Michael Wolff has written three bestselling books about President Donald Trump that were extensively covered by the major news networks. He recently released his fourth book All...
View ArticleApple Plays With Action Movie Tropes in New iPhone 16 Ad
Most every self-respecting Hollywood action flick contains the following scene: a few grizzled cops walk directly toward the camera--in dramatic slow motion--while the background lights up with...
View ArticleWhat’s Next in the Evolution of Generative AI-Powered Marketing
This post was created in partnership with Adobe Generative AI has shifted from an experimental playground to a vital part of modern marketing. From hyper-personalized content to scaled creative...
View ArticleMadison Reed Appoints Sheila Shekar Pollak as CMO
Sheila Shekar Pollak has joined hair care and color brand Madison Reed as chief marketing officer (CMO). Pollak was most recently chief brand experience officer at outdoor apparel and gear provider...
View ArticleThe New Rules of Crisis Response
This post was created in partnership with Brandwatch A brand's response to a crisis can define public perception for years. In an era where misinformation spreads in seconds and consumers demand swift,...
View ArticleEXCLUSIVE: ‘You Threw Gasoline on the Fire’: Madwell CEO Lashes Out at Unpaid...
The CEO of Brooklyn-based creative shop Madwell, Christopher Sojka, is lashing out against distressed employees--according to internal communications obtained by ADWEEK--for pushing back against the...
View ArticleFlau’Jae Johnson Drops Bars and Buckets in Powerade’s March Madness Ad
Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand wants to land a slam dunk as the fans' bottle of choice. The Coca-Cola-owned...
View ArticleHow Interactive TV Is Reshaping Consumer Engagement
This post was created in partnership with IRCODE Television has long been a passive experience, but what if you could engage with your screen in real time? At the ADWEEK House Austin Fireside Chat,...
View ArticleStreaming Ratings, Week of Feb. 10: Sweet Magnolias Climbs to No. 1
The power of friendship pushed the Netflix drama series Sweet Magnolias to the top of the chart of the most-watched streaming title for the week of Feb. 10, according to Nielsen Streaming Content...
View ArticleBalancing Innovation, Authenticity, and Human Creativity With AI
This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity....
View ArticleConsumers Are Protesting Retailers’ DEI Policies, But the Boycotts Aren’t...
A nationwide boycott aimed at major retailers like Walmart and Amazon over their diversity, equity, and inclusion policies was meant to send a financial message. However, data from three separate...
View ArticleTicker: Newsmax Paid $40 Million to Settle Smartmatic Defamation Lawsuit
Top of the Ticker: A recent regulatory filing by Newsmax revealed that the network paid $40 million to settle its defamation lawsuit with Smartmatic. The case was settled in September with the terms...
View ArticleFox Phoenix Reporter Finds Sasquatch in Flagstaff Snowstorm
Phoenix Fox reporter Nicole Krasean found the creature it seems everyone's been looking for since, well, forever. Bigfoot or Sasquatch, as it is known, was in Flagstaff, Arizona during a winter...
View ArticleAs Consumers Ditch Tesla, Rivian Targets the EV-Curious at SXSW
Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent. That's due to a two-year headlining sponsorship deal that Rivian inked with SXSW in December. The...
View ArticleHere’s the Roundup for the Week Ending March 14
Happy Friday to all who celebrate. In this week's edition of stories we didn't write up for one reason or another, we see a local anchor gets memorialized in a painting and Federal Communications...
View ArticleRead Madwell CEO Chris Sojka’s Statement About the Agency’s Financial Status
Independent creative agency Madwell, which employs over 100 staffers in New York and Denver, is facing mounting pressure as employees report delayed paychecks, missed vendor payments, a culture of fear...
View ArticleDonald Trump Calls CNN and MSNBC ‘Illegal’ During DOJ Speech
President Donald Trump referred to CNN and MSNBC "illegal" during a speech at the Department of Justice on Friday. It marked the latest escalation in his language about the news media and those two...
View ArticleThursday, March 13 Evening Cable News Ratings: Abby Phillip’s Star Continues...
CNN may have found its hit roundtable show as NewsNight with Abby Phillip continues to shine for the network. The 10 p.m. newscast repeated as CNN's most-watched show in the Adults 25-54 demo and...
View ArticleDemocratic Senator Says Recent FCC Investigations into Broadcasters...
U.S. Senator Richard Blumenthal (D) from Connecticut has written a letter to Federal Communications Commission's Acting Bureau Chief of the Enforcement Bureau, Patrick Webre, and Acting Bureau Chief of...
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