Read Memos From Omnicom and IPG CEOs After Shareholder Approval Vote
Omnicom Group's impending takeover of rival Interpublic Group (IPG) reached an important milestone today (March 18) when shareholders of both companies voted to approve the deal. The holding companies...
View ArticleKylie Kelce Bellies Up to the Bar in Liquid Death’s Provocative Ad
To be clear, Liquid Death is not suggesting that pregnant women go on benders. It just looks that way, purposely so, as the self-styled punk-rock water brand partners with Kylie Kelce for a campaign...
View ArticleNBCU, Netflix, and Fox Set Upfront Events to Round Out 2025 TV Upfront Week
Publishers have been less upfront with their announcements, but TV upfront week is finally taking shape--with NBCUniversal, Fox, and Netflix all setting dates. NBCU made its announcement on Monday,...
View ArticleSocial Media Has Become More Hostile to Women
As we celebrate Women's History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in "tech bro"...
View ArticleBuilding Toy Brands for the Modern Consumer With MGA Entertainment
In this episode of the Brave Commerce podcast, Josh Hackbarth, chief marketing officer at MGA Entertainment, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of the toy...
View ArticleWeek of March 10 Morning News Ratings: GMA Repeats at No. 1 in Total Viewers
ABC News' Good Morning America remained America's most-watched morning show for the second consecutive week. GMA expanded its total viewer lead over NBC News' Today to 77,000, easily solidifying its...
View ArticleWeek of March 10 Evening News Ratings: All 3 Evening Newscasts See...
The start of daylight saving time may have negatively affected the evening newscasts. Viewership declined in total viewers and the Adults 25-54 demo when the clocks fell back one hour during the week...
View ArticleUnilever’s CMO Says AI is Cutting Product Shoot Costs by 50%
Unilever's chief growth and marketing officer Esi Eggleston Bracey has revealed that the company is integrating AI technology in its product shoots--and saving time and money in the process. Today...
View ArticleMarc Mullins Out at Scripps’ WRTV in Indianapolis
WRTV anchor Marc Mullins is out after cuts at the Scripps owned Indianapolis ABC affiliate. He announced the new on social media and hinted that others had also been cut. "WRTV informed me earlier this...
View ArticleMichael Martin Leaves WXMI in Grand Rapids After More Than 11 Years
The station said he's the man behind a story that got the most views online, a cat that saved a man's life by getting a cell phone to him after the man fell.
View ArticleIndianapolis Station to Launch Family Friendly Afternoon Local Shows
The station said the shows will "inspire, educate, and strengthen family bonds while bringing communities together."
View ArticleJim McKernan to Retire as GM of WOWT in Omaha
He's been the GM of the Omaha, Nebraska NBC affiliate since 2021.
View ArticleYahoo Sells TechCrunch to Private Equity Firm Regent, Streamlining Its Portfolio
Yahoo has sold its influential tech website TechCrunch to the private equity firm Regent.
View ArticleStreaming Ratings, Week of Feb. 17: Netflix Remains No. 1 Thanks to Robert De...
Netflix had two mini-series crack the top 10, while Saturday Night Live marked another milestone.
View ArticleFormer WTIC Reporter Matt Caron Posts Video About His Layoff and The State of...
He said he wouldn't sign an NDA to take a pay out from an industry that was supposed to be about speaking truth to power.
View ArticleMore Data, More Problems: Explaining the DOJ’s Push to Get Google to...
Google’s selective transparency isn’t accidental—it’s core to its business model.
View ArticleGroupM Integrates DeepSeek to Simplify Media Buying in China
GroupM's global brands can now efficiently target audiences in China thanks to DeepSeek's capabilities.
View ArticleTicker: ABC News Celebrates 45 Years of Nightline
C-SPAN also celebrated an anniversary, ringing in 46 years.
View ArticleMSNBC Debuts New 1st Amendment-Themed Promo Campaign
The campaign will air across linear and social media channels.
View ArticleBrand Madness: Round One Is Locked In
March Brandness—powered by Nativo’s Brand Rank—throws 16 standout brands into head-to-head matchups, with consumer consideration as the scoreboard. Advancement is based on the results of a survey in...
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